Monday, July 2, 2007 – Icons Disappear
Even the web-based grocery delivery service, Pink Dot, has moved on. In contrast to the custom electric-blue Buick with the flaming fenders, on the Sunset Strip you'll find the last of the Pinkymobiles, parked forever. What happened? In late 1999 the Los Angeles Business Journal explained –
Pink Dot, the snack delivery service that has been a boon to couch potatoes, is in the midst of a makeover that will include replacing its wacky Volkswagen Beetles (known as Pinkymobiles) with sleeker Daewoo hatchbacks.
The new fleet won't be equipped with Pink Dot's trademark propellers propeller, beanie caps or turnkeys.
The change comes at a time when Pink Dot has launched an Internet site and mounted what it calls a more mature ad campaign.
"The (Daewoo) is more representative of what you would expect from an e-grocery company," said Karen Sophiea, chief marketing officer for Pink Dot.
So we have the last of them here. The shots that follow the vehicle will, however, give you a sense of how strange a place the Sunset Strip remains. Icons come and go.