The PR firm that has the Coors account noticed that JUST ABOVE SUNSET had covered this before, and, from a thirty-fourth floor office high over Fifth Avenue in Manhattan, on the other coast, sent an email suggesting we cover it again –
The Who's Who of California longboard surfing will be attending the Coors sponsored Call to the Wall Surf Festival on Saturday, July 21 and Sunday, July 22. Four-time national longboard champ Josh Mohr and the entire cast of the new surf film "One California Day" will be at the event, many surfing for team points and in an expression session. This two-day event promises to draw more than 300 amateur and pro surfers from along the West Coast and Hawaii, giving them the opportunity to show off their cutting-edge and old-school longboard skills.
Why not? For those of us who grew up in Pittsburgh, Coors, while just not Iron City, is fine. We declined the offer to interview this surfer or that – you have to know the sport – but we got some good pictures. As for "One California Day," the details of the movie are here and the trailer here. It looks like this generation's Endless Summer – very cool.
Saturday was a bit of a bust - the waves were tiny and the surfers beyond grumpy, as you would expect. But as this is the very beach where they filmed the first Gidget movie, and later each of the Frankie Avalon films of that ilk, it was pretty cool.
Sometime columnist at this site, Bob Patterson, rode along and you'll find his write-up here too.