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Photography

March 2010

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Monday, March 1, 2010 Supergraphic

Hollywood Roosevelt Hotel - supergraphic for "Sex and the City, 2"

The City of Los Angeles is trying to deal with the slow end of the billboard. Those were bad enough and had been regulated there were some places you couldn't put them, as they were eyesores or caused safety issues, distracting drivers. And then the electronic billboards came, with alternating multiple messages and animation and flashing lights and whatnot. It's hard enough to drive here without those trying to amaze you. Those are being limited and regulated. The City is catching up with that. But now it's the supergraphics, the giant photorealistic building-wraps. And there were no rules for those, so the City is working on that now, starting with the fire code as it pertains to blocking windows and exits. But they have a long way to go, and effective marketing is always one step ahead of the law.

Here's the Hollywood Roosevelt Hotel a promo for "Sex and the City, 2" with a very large and quite distracting Sarah Jessica Parker.

Hollywood Roosevelt Hotel - supergraphic for "Sex and the City, 2"
Hollywood Roosevelt Hotel - supergraphic for "Sex and the City, 2"
Hollywood Roosevelt Hotel - supergraphic for "Sex and the City, 2"
Hollywood Roosevelt Hotel - supergraphic for "Sex and the City, 2"
Hollywood Roosevelt Hotel - supergraphic for "Sex and the City, 2"

But this is cool, a promo for a new antidepressant, next to the El Capitan Theater on Hollywood Boulevard

"Confusion" - supergraphic advertising a new antidepressant, next to the El Capitan Theater on Hollywood Boulevard
"Confusion" - supergraphic advertising a new antidepressant, next to the El Capitan Theater on Hollywood Boulevard
"Confusion" - supergraphic advertising a new antidepressant, next to the El Capitan Theater on Hollywood Boulevard

At the El Capitan itself, a mix of old and new

Jim Henson and Johnny Depp, marquee at the El Capitan Theater on Hollywood Boulevard
Jim Henson and Johnny Depp, marquee at the El Capitan Theater on Hollywood Boulevard

The Hollywood First National Bank, 1927, Holler and Mayer, and a supergraphic for a new animated 3-D DreamWorks movie about a boy and his dragon and the head of promotional firm that put it up, without a permit, was fined and did some jail time, for creating a public nuisance that is a safety hazard at one of the busiest intersections in Los Angeles, endangering the public. There may be a free speech issue here, or it will be gone soon.

: DreamWorks "Dragon" supergraphic, Hollywood First National Bank, northeast corner of Hollywood and Highland, photographed on Monday, March 1, 2010
: DreamWorks "Dragon" supergraphic, Hollywood First National Bank, northeast corner of Hollywood and Highland, photographed on Monday, March 1, 2010
: DreamWorks "Dragon" supergraphic, Hollywood First National Bank, northeast corner of Hollywood and Highland, photographed on Monday, March 1, 2010
: DreamWorks "Dragon" supergraphic, Hollywood First National Bank, northeast corner of Hollywood and Highland, photographed on Monday, March 1, 2010
: DreamWorks "Dragon" supergraphic, Hollywood First National Bank, northeast corner of Hollywood and Highland, photographed on Monday, March 1, 2010

If you wish to use any of these photos for commercial purposes I assume you'll discuss that with me. And should you choose to download any of these images and use them invoking the "fair use" provisions of the Copyright Act of 1976, please provide credit, and, on the web, a link back to this site.

Technical Note:

These photographs were taken with a Nikon D200 the lenses used were AF-S Nikkor 18-70 mm 1:35-4.5G ED, or AF Nikkor 70-300 mm telephoto. The high-resolution photography here was modified for web posting using Adobe Photoshop 7.0 software.

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All text and photos unless otherwise noted, Copyright © 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010 - Alan M. Pavlik

[March 2010] [Oscar Ready] [Supergraphic] [Hush Now] [Pure Hollywood] [Animal Vehicles] [Hard Times Faces] [Complex Patterns] [Audio Post] [This Other Coast] [Sunset on Sunset] [Alternative Oscars] [Hollywood for Sale] [New Characters] [Crown Imperial] [Some Stickers] [That Rich Man] [Saturday Flowers] [In Better Tiimes] [City Cats] [Documenting Change] [From the Sun] [From the Moon] [Strangely Sinister] [Wake Up] [So Very Hollywood] [Hollywood Past] [Selling Something] [Street Signs] [Hollywood Seville] [An Angry Corner] [A City Girl] [Wilshire Seoul] [Daylight Savings] [Compound Spring] [At MacArthur Park] [City Birds] [All in a Row] [Two Eagles] [Hollywood Negatives] [Old Spaghetti] [The Deserted Beach] [Beach Houses] [American Buffalo] [Hollywood Pauses] [As Seen On] [Just Look Up] [The Old Stuff] [Getting Famous] [On Nutmeg Way] [Echo Park Echoes] [At the Clinic] [El Indio] [Eyes on Sunset] [March Surfers] [At the Pier] [To the Lighthouse] [Whale Watching] [The Overlook] [Hollywood 5000] [Hollywood Frolic] [Shooting Blanks] [Red-Tailed Hawk] [The Sandpiper] [Odd Birds] [Fairey on Melrose] [Face the Faces] [Melrose Zen] [The Hopper Star] [Dennis Hopper] [Party Friday] [LA Sunshine] [Those Two] [Sky Abstracts] [Virgil and Monroe] [Not Fine Art] [Titans in Hollywood] [Hollywood Heads] [The Odd Shots]