LA is a hard taskmaster. Trends start here, and reach the rest of America much later. It happens here first, whatever it is. And it's important here to not fall behind – you need to catch the next trend early, to be onto something cool before anyone else realizes it even exists. That's the essence of LA Cool. And of course Hollywood is useless. Hollywood is where trends go to die – where they are officially sanctioned, as trends, and then monetized by the entertainment industry for general distribution and maximum profit. And there's a lag-time involved in sanding off the rough edges and removing this or that element that might offend someone or other and test-marketing and all the rest – so when twelve-year-old girls in Peoria and Duluth and Tulsa are onto something that's so very cool, you know that's last year's news
So Hollywood is a waste of time. Look elsewhere for what's happening. And Sunset Junction isn't Hollywood – it's the far beyond the pathetic tourists from Iowa looking for whatever they're looking for, a few miles east on Sunset Boulevard, a subset of Silverlake, before you get to Echo Park. Some say this is the place. Maybe it is. Maybe it isn't.